🐾 Media Kit & Brand Assets

Built for Pet Owners.
Perfect for Pet Brands.

WhatItCosts.pet helps dog owners budget intelligently before and after they bring a pet home — with real, breed-specific cost data. Here's everything you need to know about partnering with us.

Let's Work Together → See Our Audience
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Email Subscribers
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Calculator Runs
16
Breed Guides
100+
Primary Data Sources
Brand Overview

Honest numbers for the most expensive love affair of your life.

WhatItCosts.pet is the reverse pet budget calculator — built for dog owners who want the real picture before they commit, and after. We don't make ownership sound cheaper than it is. We give breed-specific cost breakdowns across 11 categories, from veterinary care and insurance to food, grooming, and gear.

The site was built around Huckleberry — our dog — who taught us firsthand that the "average $500/year" estimates you find online have nothing to do with reality. Our data comes from ASPCA surveys, AVMA fee benchmarks, breed health clubs, and insurance actuarial data — and it's never influenced by commercial relationships. Our product recommendations are where we partner with brands like Embrace, Chewy, and Amazon Associates. That's the model: honest numbers, transparent partnerships.

Our Mission

Help pet owners make informed, budget-conscious decisions — so their dog always gets the care they deserve.

No one should be blindsided by the real cost of a vet visit, an emergency surgery, or a year of food. We give people the numbers so they can plan properly — and partner with the right brands from day one.

Logo & Brand Assets

Clean, trustworthy, and unmistakably pet.

WhatItCosts.pet paw logo
WhatItCosts.pet
WhatItCosts.pet paw logo
WhatItCosts.pet
⬇ Logo SVG
Brand Palette
Forest
#1B4D3E
Forest Light
#2D7055
Amber
#E07B39
Amber Light
#F4A261
Sage
#52B788
Cream
#FAFAF5
Primary Typeface
Inter — The clear choice.
We use Inter across the entire product. It's legible, approachable, and scales beautifully from mobile to desktop. Numbers look especially good in it — which matters when you're building a cost calculator.
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What We Do

Three tools. One mission: informed pet ownership.

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Reverse Budget Calculator
Users pick a breed and a monthly budget. We show them where that money goes — broken down across 11 cost categories — and whether their budget is realistic for the breed they chose.
Free to use
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Breed Cost Guides
16 breeds covered, each with breed-specific annual and lifetime cost breakdowns, health risk warnings, and insurance recommendations. Fully server-rendered for SEO.
16 breeds live
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Email-Gated Cost Reports
Free users unlock 3 cost categories. Email sign-up unlocks all 11. The premium $4.99 report adds a 15-year cost table, stress-test scenarios, and personalized product picks.
Email capture
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Huck's Picks Newsletter
Weekly newsletter covering breed health tips, honest product recs, and real pet ownership costs. Sent under the Huckleberry brand — personal, trusted, and always practical.
Active drip sequence
whatitcosts.pet

What does a Golden Retriever actually cost?

Real numbers. No sugar-coating. Based on your $250/mo budget.

Your Allocation
🩺 Vet Care$62/mo
🦷 Dental$20/mo
🍖 Food$65/mo
🛡 Insurance$55/mo
✂️ Grooming$30/mo
Your Budget Reality
Monthly Total
$250
✓ Budget matches this breed
⚠️ Golden Retrievers have high cancer risk after age 8 — plan for a $8k emergency fund.
Audience Overview

High-intent pet owners actively making purchasing decisions.

Our audience isn't casual browsers. They're at the research stage — actively deciding which breed to get, whether they can afford pet insurance, and what food to buy. That's the highest-value moment in the pet ownership journey.

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Dog Owners & Prospective Owners
Primarily current or soon-to-be dog owners researching specific breeds and budgeting for ownership.
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Budget-Conscious & Financially Motivated
They're using a cost calculator — these are people who take financial planning seriously.
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US-Based
All data and pricing is US-specific. The audience skews US, with our data tuned to American veterinary and retail markets.
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Mobile-First
Majority of calculator sessions come from mobile devices. Our product is fully responsive.
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Households, Not Breeders
Pet owners making decisions for one or two pets, not commercial breeders or shelters.
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Research-Stage Mindset
Actively seeking product recommendations in insurance, food, gear, supplements, and training.

Someone using a breed cost calculator and then signing up for our email list is actively deciding what to buy for their dog. They're not casually scrolling — they're budgeting. That makes them among the most purchase-ready pet audiences online.

Why This Audience Converts
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Intent-Driven Discovery
Users come to us with a specific breed in mind. Product recommendations are tailored to their breed's actual needs, not generic pet advice.
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Email-First Relationship
Our email drip sequence nurtures subscribers over 10+ days with breed-specific content. Affiliate recommendations arrive in context — not as ads.
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Huck's Brand Trust
"Huck-tested, actually worth your money" — our affiliate language is built on the same trust as our data. Readers know we're not recommending junk.
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Premium Buyer Signal
Users who unlock the $4.99 report have already demonstrated willingness to pay for pet information. They're your best prospects.
Content Examples

Useful by design. Trustworthy by data.

Everything we publish is built around real cost data and breed-specific research. Here's what readers actually see:

🧮 Budget Calculator

Golden Retriever · $250/mo budget

🩺 Vet Care$62/mo
🛡 Insurance$55/mo
🍖 Food$65/mo
✂️ Grooming$30/mo
Monthly Total $250
Reverse Budget Calculator
Breed-specific cost allocation
Pick a breed + budget. See exactly where each dollar goes across 11 categories.

Golden Retriever

Full breed cost guide · 15-year projection

Annual Cost$2,100–$5,000
Insurance$50–$90/mo
Lifetime$20k–$40k
⚠️ High cancer risk after age 8 — plan for a $8k emergency fund
Breed Cost Guide
16 breeds, fully researched
Annual costs, lifetime projections, insurance ranges, and breed-specific health risks.
Huckleberry @ WhatItCosts.pet
🐾 Your Golden Retriever cost report is ready!
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Huck's Picks
Here's your full breakdown across all 11 categories — food, vet, insurance, grooming, gear, training, and more...
📊 Open Your Full Report →
Email Drip Sequence
Breed-personalized from day 1
4-email base sequence with breed-specific health insights, affiliate picks, and a newsletter invitation.
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15-Year Cost Projection
Golden Retriever · Stress-tested scenarios
Best case$20,400
Expected$31,200
Worst case$52,000
Premium Report — $4.99
15-year projections + product picks
Stress-test scenarios, breed health calendar, and personalized product recommendations.
Traffic & Reach

Growing fast. Numbers updated live.

WhatItCosts.pet is an early-stage property with a highly engaged, intent-driven audience. We're building in public — here's where we stand today:

Live
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Email Subscribers
From calculator + footer signups
Live
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Calculator Runs
Unique breed lookups
16
Breed Guides
Server-rendered, SEO-optimized
11
Cost Categories
Per breed, per guide
Live
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Premium Reports Sold
$4.99 full cost reports
100+
Primary Sources
ASPCA, AVMA, breed clubs
📈 These numbers update live from our database. WhatItCosts.pet is an early-stage property — we're transparent about where we are. Rapid growth is the point. If you're looking for a partner to grow with, we'd love to talk.
🤝

Let's work together.

Whether you're running an affiliate program at a pet insurer, a pet food brand, or a gear retailer — if your product is good, we want to feature it. Email us with your program details and we'll get back to you within 48 hours.

🐾 bark@whatitcosts.pet
We review all partnership requests. No hard sell, no obligation.
Pet Insurance Dog Food & Nutrition Pet Supplies & Gear Veterinary Services Pet Training Supplements & Wellness